Be An Expert by Will Turner
One of those characteristics is that great speakers learn the value of becoming experts in their fields. So what makes someone an expert and why should you care to be one?

Stop Wrestling Alligators by Will Turner
“Hey, did you know you could stop fighting alligators every day if you learned how to drain this swamp you’re living in?” Analyze the alligators you're fighting.

Choose Extraordinary Not Ordinary
"... when two people have identical credentials, experts say that the choice boils down to who looks the part. In other words, the one who looks the most polished and professional. The way you look and dress announces the outcome other people can expect from you."